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A repeatable digital-asset listing process

A product and operating playbook for assessing and launching digital assets at Bitbuy.

Role
Product Manager
Organisation
Bitbuy
Timeframe
2022
Status
Complete
Kind
Method
Technology and standards
  • Blockchain
Focus
  • Digital-asset listing
  • Decision ownership
  • Product operations
  • Launch readiness
  • Cross-functional delivery

Problem

Listing a digital asset requires coordinated decisions across compliance, engineering, operations, support, and marketing.

Approach

I developed a listing playbook during Bitbuy's product work. The playbook documented assessment questions, decision ownership, and the operational steps a listing depended on.

Current state

The playbook was developed for Bitbuy's listing work in 2022.

What I learned

A playbook should settle the repeatable decisions and leave the asset-specific ones visible. Standardising everything would hide the judgment the process needs.

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